MAXIMUM BREATHABILITY. STREAMLINED FIT. The Nike Air Max BW Ultra BR Men's Shoe elevates the original Air Max with no-sew overlays fused to a mesh upper for ventilated comfort and lightweight support. Benefits: • Breathable mesh upper with no-sew overlays for ventilated comfort and streamlined support • Max Air heel unit for maximum lightweight cushioning • Rubber in the toe and heel for durability in high-wear areas • Modified Waffle pattern with cored out sections for durable traction and a lightweight feel Nike Air Max Origins Nike's revolutionary Air-Sole unit made its way into Nike footwear in the late '70s. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.